AMANDA KNOWLES

EDITORIAL EXPERIENCE
NEWSPAPER ASSOCIATION OF AMERICA, Arlington, Va.
October 2010 to present
Manager, Web & Social Media

Manage editorial and technical operations of NAA's website and social media presence in support of the association's communicaton goals.
Contribute to long-range strategy and planning in Web and social media platforms.
Oversee development and implementation of new website and social media projects.
Write and edit online content, and deliver content strategy services to internal clients.
Measure and analyze the effectiveness of NAA's Web and social media presence using analytics and/or monitoring tools and software.
Manage the work of external Web vendor(s); Coordinate work of vendor with creative and technical staff, and one NAA front-end Web developer.
Key projects include: Managed redesign and restructuring of NAA's primary website NAA.org (2010-11); Took a lead role in development of association's first social media strategy, incorporating Facebook, Twitter, LinkedIn, YouTube and Google+ (2011-12).

NEWSPAPER ASSOCIATION OF AMERICA, Arlington, Va.
September 2008 to September 2010
Web Editor

Managed day-to-day editorial operations of NAA Web properties; deliver content strategy services to internal clients; format and publish new content to the Web; oversee adherence to overall Web strategy
Maintained daily, weekly and monthly editorial calendar for NAA.org; work with internal staff to produce new content and identify key existing content to spotlight on the homepage to keep Web site fresh
Monitored Web traffic using Omniture and Google Analytics; perform monthly Web traffic analysis
Assisted in launch of NAA's social community; participated in redesign of three association Web sites
Assisted in day-to-day management of contracted development team; act as liaison between vendor and internal clients, contribute Web expertise and content strategy services during project planning, monitor progress of ongoing projects and participate in overall project management

NEWSEUM, Washington, D.C.
May 2008 to August 2008
Exhibit Development Intern

Substantive editing of exhibit text, Web copy, exhibit catalogs, video captions and various exhibit media

AMERICANOBSERVER.NET, American University, Washington, D.C.
August 2007 to May 2008
Editor | Producer

Served in rotating roles as managing editor, multimedia editor, contributing writer, copy chief and Web producer for weekly online magazine produced by American University journalism graduate students
Participated in news meetings and content planning; relied on by colleagues as chief copy editor and AP style expert on a weekly basis throughout the year; edited print copy for online publication

THE MEADVILLE TRIBUNE, Meadville, Pa.
November 2006 to July 2007
Copy Editor | Paginator

Participated in daily news meetings; selected and edited wire stories, and edited copy from staff reporters
Designed pages for daily and special sections; wrote headlines and captions; selected and edited story art
Uploaded top local news stories to Web site; created briefs and recorded them for daily radio broadcast

ERIE TIMES-NEWS, Erie, Pa.
June 2006 to September 2006
Copy and Design Desk Intern

Selected and edited wire stories for world news section, and edited copy from staff reporters; contributed occasional columns for daily staff-generated Op-Ed feature
Designed pages for local news and world news sections of daily paper; selected story art

THE MEADVILLE TRIBUNE, Meadville, Pa.
September 2005 to February 2006
Reporting and Design Intern

Reported local news for various sections of daily newspaper
Wrote articles for special sections, including book reviews and youth content
Edited and designed weekly food section

THE CAMPUS, Allegheny College, Meadville, Pa.
August 2004 to May 2006
News and Opinion Editor

Reported, wrote, edited copy and worked on layout for weekly student newspaper

TECHNICAL SKILLS

Command of AP style; Proficient in Quark Xpress, Adobe Photoshop, Audacity, Microsoft Office, Sitecore CMS, Community Server; Working knowledge of Adobe PageMaker, Adobe InDesign, Adobe DreamWeaver, Omniture, Google Analytics and HTML; Experience with PC and Macintosh platforms

EDUCATION

AMERICAN UNIVERSITY, Washington, D.C. (2007-2008)
M.A., Journalism and Public Affairs, Print Track. GPA: 3.75

ALLEGHENY COLLEGE, Meadville, Pa. (2002-2006)
B.A., English, with minors in American History and Spanish. GPA: 3.28

HONORS & ACTIVITIES

KAPPA ALPHA THETA SORORITY, Allegheny College, Meadville, Pa.
Editor and Technology Chair (2004-2005)
Acted as committee leader; edited alumnae newsletter; created and maintained chapter Web site

GATOR ACTIVITES PROGRAMMING, Allegheny College, Meadville, Pa.
Publicity Chair (2005-2006)
Managed publicity efforts for campus-wide events; wrote, edited and designed monthly newsletter; created and maintained organization Web site

ORDER OF OMEGA HONOR SOCIETY, Allegheny College, Meadville, Pa. (2005)

PHI SIGMA IOTA FOREIGN LANGUAGE HONOR SOCIETY, Allegheny College, Meadville, Pa. (2006)

PHI ALPHA THETA HISTORY HONOR SOCIETY, Allegheny College, Meadville, Pa. (2006)